I was driving home last week and it seemed that the traffic was a bit heavier than usual. As I watched the cars weaving in and out of traffic, changing lanes, some taking the off ramp and others merging into the traffic, I thought how incredible it was.....
I mean here were all these people, driving at top speed, going in every direction, zigging and zagging, slowing, speeding up and passing and it was amazing that we did not kill one another. It was almost like dancing or figure skating, as though it had been choreographed. But we were all strangers who would probably never see one another again. How then was it possible for each to know the other drivers' intentions and position himself accordingly?
It is simply because we knew the correct signals and how to read them.
99% of learning to drive is recognizing each signal and what it means. The other 1% is easy; you just stop, start and steer.
That is the way it works in the Internet world of Network Marketing. No, I do not mean we could kill one another with our browsers, although I HAVE had quite a few crashes. (sorry, I just could not resist the pun.) I am talking about networking and being a part of the same team.
First we need to learn to market correctly. By correctly I mean we should learn how to use every marketing method available to us, learn it well, then teach it to others.
Not only should we be able to explain the procedures we use, but we should be able to explain the reasons why we do it the way we do. Learn to speak with authority, learn to recognize the correct signals from others who are successful, then market like we mean it.
I am sure you have heard the expression strength in numbers. I think it should be strength in Unity. There could be a million members in any given program but if they fail to pull together and work toward the same common goal, soon the program will collapse upon itself. I would rather have 10 dedicated members in my downline than 500 sign-ups. Sign-ups are those who join something on a whim, never answer an email despite your many offers to help them, never even try to market the program, then forget all about you and jump on the next money wagon that passes their way. These people will never make a go of anything they join and they are what I have heard some marketers refer to as dead wood.
Communication is the key... staying in touch with the other members of the program, learning from those who are more experienced and teaching what you know to those who are less experienced than you. Offering encouragement to one another and a helping hand where it is needed. Keeping abreast of the updates and any changes that might be made. Gaining the trust of those you personally recruit into the program and learning when to trust others.
Although we realize that network marketing is all about traffic, site rankings, link popularity, page views and visitors to the website, at the heart of the matter, every good marketer knows that it's a whole lot more than a numbers game.
Leeuna Foster is a Marketing Strategist, Author and Poet. She is also the editor and publisher of PatchWork News, a monthly newsletter published in pdf format. PatchWork News is free to the public.
http://www.patchworkweb.com
